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Being Buttoned Up On Social Can Hurt Your Bottom Line
We have a few corporate clients who insist on being buttoned up on social media. That means no humor, no witty banter, and certainly no emoji usage. At first glance, you can understand why corporate...
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The Four Main Social Strategies You Need To Focus On
When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature...
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How To Create More One-To-One Marketing Strategies
A career in digital marketing is bit like a roller coaster. There are best practices and strategies for every outlet and platform, but in a time where outlets and platforms are constantly changing,...
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How To Make Your Instagram Stories More Creative
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media...
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5 Things You Need For An Effective Social Media Strategy
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew...
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Social Media ROI: A Simple Hello Can Lead To A Million Things
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media...
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Why A Social Media Strategy Is Critical to Your Business’s Success
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a...
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How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to...
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Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your social...
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When It Comes To Brand Personality, Authentic Is More Effective Than Cool
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice....
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What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little...
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You Need To Rethink Your Organic-Only Facebook Strategy NOW
Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to...
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14 Social Media Management Tasks You Need In 2017 [Checklist]
Social media management tasks include more than responding to comments or posting to Facebook. For a well-rounded social media strategy, your business has to go beyond posting and responding to...
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How To Create A Social Media Campaign For The Holidays (And Beyond)
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media...
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5 Things You Need For An Effective Social Media Strategy
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew...
View ArticleClik here to view.
Social Media ROI: A Simple Hello Can Lead To A Million Things
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media...
View ArticleClik here to view.
Why A Social Media Strategy Is Critical to Your Business’s Success
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a...
View ArticleClik here to view.
How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to...
View ArticleClik here to view.
Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your social...
View ArticleClik here to view.
When It Comes To Brand Personality, Authentic Is More Effective Than Cool
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice....
View Article
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