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How To Create A Social Media Campaign For The Holidays (And Beyond)
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media...
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Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your social...
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How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to...
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Why A Social Media Strategy Is Critical to Your Business’s Success
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a...
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Social Media ROI: A Simple Hello Can Lead To A Million Things
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media...
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5 Things You Need For An Effective Social Media Strategy
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew...
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How To Make Your Instagram Stories More Creative
Stories are a fun, dynamic way for brands to connect with their followers. Instagram has a variety of features that let you show off your creative skills and increase the chances of your social media...
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How To Create More One-To-One Marketing Strategies
A career in digital marketing is bit like a roller coaster. There are best practices and strategies for every outlet and platform, but in a time where outlets and platforms are constantly changing,...
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The Four Main Social Strategies You Need To Focus On
When we talk to companies about their social strategies, most are focused on sales. While this isn’t a bad strategy, focusing solely on sales through social media is lacking a modern and mature...
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Being Buttoned Up On Social Can Hurt Your Bottom Line
We have a few corporate clients who insist on being buttoned up on social media. That means no humor, no witty banter, and certainly no emoji usage. At first glance, you can understand why corporate...
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