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The 5 Cs Of Social Media
If you were to ask five different people what the fundamentals of social media were, you’d probably get five different answers. In fact, I asked an entire group of SteamFeed authors and got 9 different...
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25 Reasons Working In Social Media Will Drive You Over The Edge
I had to drink a rather LARGE glass of wine just to get through this list. That’s how crazy some of these things make me. I know it’s like this no matter what role you’re in – but dang, are people THIS...
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Why You Should Think Conversation, Not Campaign
Let’s think about marketing campaigns: TV, radio, print … you can’t really develop a relationship with someone through any of those marketing channels, can you? However, with social media, marketers...
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SMM For The Small Guy: Choosing A Social Strategy That’s Not Obvious
I’ve made a terrible mistake. I haven’t given enough fodder on SMM for the small guy’s social strategy. On a recent post, The 5 Cs Of Social Media, we received some constructive criticism in the...
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What Is “Dark Social Media”? (And Why It Matters)
I don’t know about you, but I keep hearing about dark social media. It’s come up enough times lately for me to do a little research on it; I was thinking I had missed the boat on some important social...
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Shiny Object Syndrome: SOS! Saving Your Marketing
Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest challenges are, and it’s...
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Is Posting More On Facebook Hurting Your Brand?
As brands struggle to keep up with organic Reach on Facebook, I’ve noticed a disturbing trend. Many smaller brands (with less than 5K Fans) are posting MORE content on Facebook to “beat EdgeRank.”...
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2015 Trend Alert: Experience Marketing
When I think about Experience Marketing it’s hard to break through all of the complacent and mundane marketing – the ads, memes, and posts that leave me wanting more. The first experience that comes to...
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These Are A Few Of My Favorite Things (To Measure On Social Media)
Clicks on my links, And engagement rates on posts. Influencer scores, And client boasts. Robust Sprout Social reports, Tied up in strings … These are a few of my favorite things (to measure on social...
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5 Simple Ways To Convert Leads With Content Marketing
Can you convert leads with content marketing? Um, YEAH! Isn’t that what using content marketing is all about? You don’t have to take my word for it. Let the experts at Demand Metric sway you: “Content...
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How Real Time Does Real-Time Social Media Have To Be?
The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or...
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How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports...
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Interesting Insights On Millennials And Social Media Marketing
It’s no surprise that millennials and social media marketing are a match made in heaven. Millennials primarily use digital channels to help them with their buying decisions. In this post, we break down...
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The Secret Social Media Experts Don’t Want You To Know
Social media experts can be a lifesaver when you’re looking to dip your toe into churning and chaotic online waters. However, with the social media landscape changing … oooh, DAILY … it’s hard for...
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Is A Facebook Engagement Strategy Worth Having Now?
A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B...
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How To Pick Effective Social Media KPIs
Picking effective social media KPIs (key performance indicators) can be a daunting task. Some social media managers choose to go super “vanity” and only measure follower growth (which isn’t that smart...
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Will Social Media Marketing Work For You?
Will social media marketing work for you? Will it work for me? I get this a lot when pitching our services, and even with established clients. “Convince me social media marketing works.” So I’ll launch...
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Outsourced Social Media Management Must Include This
Outsourced social media management is what we specialize in here at B Squared Media, though we prefer to call it done-for-you social media management. With our 5th birthday looming next year, we’ve...
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These Are A Few Of My Favorite Things (To Measure On Social Media)
Clicks on my links, And engagement rates on posts. Influencer scores, And client boasts. Robust Sprout Social reports, Tied up in strings … These are a few of my favorite things (to measure on social...
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5 Simple Ways To Convert Leads With Content Marketing
Can you convert leads with content marketing? Um, YEAH! Isn’t that what using content marketing is all about? You don’t have to take my word for it. Let the experts at Demand Metric sway you: “Content...
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