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How Real Time Does Real-Time Social Media Have To Be?
The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or...
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Boost Engagement On Your Facebook Posts [Cheat Sheet]
Facebook posts falling flat? Trust me, we’re all getting hit hard with falling analytics. We’ve been writing a lot lately about engagement levels — especially on Facebook — and what that means for...
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14 Social Media Management Tasks You Need In 2017 [Checklist]
Social media management tasks include more than responding to comments or posting to Facebook. For a well-rounded social media strategy, your business has to go beyond posting and responding to...
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You Need To Rethink Your Organic-Only Facebook Strategy NOW
Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to...
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What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little...
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When It Comes To Brand Personality, Authentic Is More Effective Than Cool
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice....
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Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your social...
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How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to...
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Why A Social Media Strategy Is Critical to Your Business’s Success
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a...
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Social Media ROI: A Simple Hello Can Lead To A Million Things
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media...
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5 Things You Need For An Effective Social Media Strategy
Today, an ineffective social marketing strategy can be the death of your business. There are literally thousands of people searching social media every day who would follow you – if only they knew...
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How To Create A Social Media Campaign For The Holidays (And Beyond)
With Q4 comes the end-of-year anxiety associated with sales and the holidays. Using social media to fuel both of those things is smart. When it comes to creating your holiday-specific social media...
View ArticleClik here to view.
14 Social Media Management Tasks You Need In 2017 [Checklist]
Social media management tasks include more than responding to comments or posting to Facebook. For a well-rounded social media strategy, your business has to go beyond posting and responding to...
View ArticleClik here to view.
You Need To Rethink Your Organic-Only Facebook Strategy NOW
Does your Facebook strategy involve telling your unique story? Helping, and not hard selling, your unique audience? Posting often, but not too often? Does it provide a mix of media types? I’m here to...
View ArticleClik here to view.
What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little...
View ArticleClik here to view.
When It Comes To Brand Personality, Authentic Is More Effective Than Cool
Does your brand personality play it cool, embrace snark and sass, or just keep it real (honest)? Brand positioning is no easy task, but at some point, you’ve got to decide how to tackle tone and voice....
View ArticleClik here to view.
Factoring Your (Or Your Brand’s) Social Currency
Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets that come from your social presence. That’s social currency. How do you factor your social...
View ArticleClik here to view.
How To Use Social Listening To Leverage Customer Conversations
Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to...
View ArticleClik here to view.
Why A Social Media Strategy Is Critical to Your Business’s Success
Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a...
View ArticleClik here to view.
Social Media ROI: A Simple Hello Can Lead To A Million Things
Everyone wants to prove social media ROI. It’s all, “show me the money!” However, social media ROI isn’t always that simple to track. While it can be, there’s usually a not-so-direct way social media...
View Article